Reading Recovery Council of North America Phase III
Problem
The Reading Recovery Council of North America is a is a not-for-profit association of professionals, advocates, and partners. I was tasked with developing new wave of digital ads. They wanted to promote their programs with a fun and exciting look.
Solution
Using elements of their existing brand, we created a new design aesthetic that would appeal more to children. We utilized gradients, bright colors, and playful images. The shift in photography helped convey the message that reading can be fun and exciting.
Design Discipline
Digital ad development
