Truth Initiative Travel Exhibit
Problem
The tobacco industry has disproportionately targeted Black, Brown, and LGBTQ+ communities through advertising, partnerships, and misinformation, contributing to higher smoking rates, greater addiction, and increased barriers to quitting. The Truth Initiative tasked us to create a exhibit to educate audiences about the industry's tactics, inspire a vision of a future free from nicotine addiction, and connect visitors to Truth Initiative's free EX Program as a resource for quitting and prevention.
Solution
The exhibit integrated testimonials from subject matter experts and program ambassadors, featuring a clear introductory section that highlights the headline, key themes, and the shared impact across Black, Brown, and LGBTQ+ communities.
Design Discipline
Exhibit Design
Interactive Design
Experience Design
Exhibit
Intro Wall Front
Intro Wall Back
Intro Panel
Black Community Intro
Latino Community Intro
LGBT+ Community Intro
Black Statistics Panel
Latino Statistics Panel
LGBT+ Statistics Panel
Community Quotes
Black CTA
Latino CTA
LBGT+ CTA
Ex Program Quotes
Ex Program Wall Panel
Ex Program Statistics
Ex Program Selfie Wall
